·5 min read·transparencypicksstrategy
What happened to our July picks
Our July picks fell hard in week one — the steepest drop against a flat market in our data since 2010. What happened, what held, what we're changing.
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Insights on ethical momentum investing
Articles on how Numu picks stocks, the research behind our strategies, and the mechanics of Shariah-compliant momentum investing.
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·16 min read·halal investingShariah-compliantriba
The 5% and 33% halal screening rules explained
Where do the 5% income and 33% debt thresholds in halal screening come from? This post traces the scholarly reasoning and the dissent — fully referenced.
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·10 min read·halal investingportfolio allocationShariah-compliant
Your Halal Investment Guide
An interactive guide to building a Shariah-compliant portfolio. Get personalized allocation recommendations based on your age, risk appetite, and investment goals.
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·9 min read·halalpersonal-financestrategy
The emergency fund paradox for halal investors
Idle halal cash earns nothing — making 'emergency fund first' costly. A stress-test shows you can start investing earlier at no extra risk.
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·2 min read·announcementproduct
Introducing Numu: An ethical way of growth
Numu is a monthly stock recommendation app that combines momentum investing with Shariah screening. Here is what we built and why.
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·4 min read·educationresearchmomentum
Why momentum works and why most investors quit
Momentum is a proven market anomaly, but most investors quit before it pays off. Here is the research, the maths, and why discipline beats cleverness.
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·4 min read·educationmethodologysroc
What is SROC? Numu's momentum signal explained
Numu ranks stocks using SROC — Smoothed Rate of Change. Here is what it measures, why we use it, and how it differs from simpler momentum signals.
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